QR Codes – Essential Business Discovery Tools

Back in the early 2000s, QR Codes became a global sensation.

However, excitement was replaced with confusion as to what we’d actually use them for in our daily life and take up in some territories was slow, while others thrived on the new found tool.

However, in 2020 and the global pandemic shut down the world, and everyone scrambled to navigate the catastrophic change.

Suddenly, a hug or a handshake became unappealing, adventures were confined to living rooms and how we interacted, communicated and exchanged information was at the mercy of technology.

The QR Code has become the unlikely saviour as the world begins to re-emerge and reclaim some sort of normality.

With the threat of COVID-19 still a daily companion, triggering snap lockdowns and disruption, the use of QR Codes for contract tracing has allowed us to participate in the information collective, connecting us and empowering us to give as much information as we receive.

The QR Code is a simple and effective way to easily provide and share information, track customer data and save time and money.

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A Statista study, updated August 2020 projects that there will be a 22% increase in the use of QR codes by 2025 from 2020 across different regions. (https://www.qrcode-tiger.com/qr-code-statistics-before-and-after-covid-19 ) and with 66.6 percent of the world’s total population using a mobile phone, the adoption and continued use of QR Codes in any business is a no brainer.

The “touchless transaction” is likely to become a starring feature of our new normal as we navigate our post-pandemic lifestyles.

LinkedIn allows us to connect without swapping business cards, and organisations like Amazon are embracing QR Codes as a payment method with Amazon Pay.

The BBX Group are also riding the digital wave, providing businesses with the opportunity of support services for QR Code positive impact such as printers and marketing agencies paid via digital trade credits.

The BBX Group is encouraging business owners to utilise the benefits of the QR code by providing Discovery Tools in their Technology Stack.

With the emergence of COVID-19, businesses have adopted the QR code system and they are not going anywhere.

The BBX Group are providing businesses with the opportunity to utilise QR code services to their maximum to ensure the growth, development and survival of businesses in a post pandemic culture.

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